Commercial strategy,
built from the inside
Charlotte has always been the person in the room asking: but how does this actually make money?
After 20+ years across Data, Media, FMCG, Telco, Technology and beyond, and an MBA from AGSM, she made a deliberate pivot to the question she kept asking from the inside. Why aren't more businesses capturing the value they're building?
She founded Monetyse on that conviction. Not as a generalist consultant, but as someone who has lived the commercial complexity of large organisations and knows exactly where value gets lost between capability and revenue. AI is creating the biggest commercial opportunity of our generation, and most businesses are leaving most of it on the table.
Charlotte's edge has always been the same: she thinks broadly, prices sharply, and finds growth where specialists don't look.
Systems thinking,
built to connect
Onno has always been the person in the room asking: but how does this actually connect?
After years in enterprise IT, including ServiceNow implementations for large organisations, he kept seeing the same problem: powerful tools run as disconnected islands, held together by spreadsheets and manual workarounds.
He founded Vink Digital to fix that, and joined Monetyse as its technical and automation partner. He designs how a business's platforms, data and workflows fit together, then builds the automations and AI-assisted processes that make them run. He also brings Charlotte's financial models to life, connecting them to real, live data so every number stays current.
Onno's edge: enterprise-grade systems thinking, applied at the speed growing businesses need, and solutions that keep working long after he has left the room.
