Let’s build incremental value together.
Our Approach
We unlock the latent value within any business by engaging in a comprehensive process involving discovery, fact-building, hypothesis testing, and analysis. Specifically, our approach entails:
Discover
Customer value
Ascertain the value the customer creates with your product.
Reveal unrealised use cases for the product.
Determine why customers choose your product over alternatives.
Optimise
Product design
Recognise your unique value proposition.
Amend your product lines to reflect customer value.
Align solutions to customer problems, embed value and price appropriately.
Design
Monetisation strategy
Define a commercialisation strategy.
Create monetisation processes.
Drive incremental enterprise value.
Our Services
Price Optimisation
We collaborate with businesses, delving into pricing challenges, identifying key issues, and crafting bespoke monetisation strategies. Our process involves evaluating your market position, formulating and testing price point hypotheses, all with the aim of uncovering hidden opportunities for value enhancement.
Business Valuation
We establish a baseline business valuation and formulate commercial strategies to generate incremental value, maximising your potential sale price. Our bespoke model provides a realistic market valuation and proves critical for scenario testing, aiding in the selection of optimal strategies to enhance market value.
Monetising Innovation
We develop pragmatic monetisation frameworks aligned with your commercial strategy, fostering enduring value and supporting pricing mobility. Our approach includes ensuring that your value propositions harmonise with the commercial strategy, enhancing market competitiveness and facilitating sustainable growth.
Embedding Knowledge
We specialise in elevating your teams by offering continuous advice and support throughout various phases of your business lifecycle. Our approach transcends conventional support, as we embed valuable knowledge into your teams, developing fit-for-purpose tools and processes. This ensures sustained growth and adaptability, optimising your business strategies across the different stages of your journey.
“Perhaps the most powerful insight you can learn is how customers create value using your product.”
- Gary Silman, Principal Consultant
